Optimized Data Feed:
The easiest way to get increased distribution is to have the most robust, complete, up to date product catalog possible. This makes your products immediately available to publishers and across comparison shopping engines. It’s also the thing we hear most often from publishers as being the most critical piece to working successfull with advertisers.
It’s well known that that deep linking (linking directly from your offer on a publisher’s site to the landing page where the product or service can be ordered) converts better than linking to your home page. The fewer pages a consumer has to click to before reaching the item, the more likely that shopper will complete the purchase. provide publishers with their complete and up to date Data feed.
Optimized Landing Page:
Your publishers can drive quality traffic for you all day every day, but if your landing pages aren’t optimized, then your conversion rate will suffer. Make sure that there’s visual consistency between your ads and landing pages, that your copy resonates with your target audience and that you follow through on the promise of your ad by making it clear what shoppers need to do next to get the special offer.
Simple Checkout Process:
Streamline your checkout process to reduce the steps required to purchase a product. To prevent shopping cart abandonment, list shipping charges early in the checkout process and include thumbnail images of items next to their descriptions to provide a visual reminder for customers returning to their carts from previous visits.
Top performing publishers drive the majority of your revenue and expect to be compensated accordingly. So don’t let them down by offering the standard commission you give to all your publishers. By offering special incentives that you tie to a specific product or to a volume or time based goal, you’re letting your best publishers know that you’ll reward them for achieving the results you need.
Lack of communication with your publishers is the cause of many failed relationships. Make it a priority to communicate frequently and clearly with your publishers using the methods they prefer. Many publishers rely on email or instant messaging, but there may be times when they’d appreciate it if you picked up the phone or visited in person - this especially applies to your top revenue producing publishers.