Visit any of the above Domain and Hosting Providers to initiate your online endeavor. This
is the first step! You must have a Domain and PAID Hosting Account of your own and
not a FREE one!
2. Effective Creative
6. Search Engine Optimization
4. Deep Linking
4. It’s well known that that deep linking (linking directly from your offer on a publisher’s
site to the landing page where the product or service can be ordered) converts better
than linking to your home page. The fewer pages a consumer has to click to before
reaching the item, the more likely that shopper will complete the purchase. An easy
way for online retailers to provide publishers with their complete and up-to-date
product catalogs is through the use of data feeds, which a comprehensive affiliate
marketing solutions provider can set you up with (see #1 above).
1. Optimized Data Feed
Top 10 Affiliate Marketing Tips
Marketers with successful affiliate marketing programs know that the affiliate channel
is a cost-effective way to drive incremental revenue. But as with any marketing strategy,
if you don’t consistently apply best practices to your tactical efforts, you’re likely
to have disappointing results. Here are ten things you should focus on to improve
the performance of your affiliate marketing program, even beyond 2014:
3. Competitive Offers
5. Optimized Landing Pages
7. Simple Checkout Process
1. The easiest way to get increased distribution is to have the most robust, complete,
up to date product catalog possible. This makes your products immediately available
to publishers and across comparison shopping engines. It’s also the thing we hear
most often from publishers as being the most critical piece to working successfully
3. Are your offers in line with your vertical or industry? Take a look at what your
competitors are offering for similar products or services and evaluate whether or
not your margins allow you to provide a comparable or better offer. The trend of
offering free expedited shipping proved successful for online retailers during the
2012 holiday shopping season and is continuing to be popular with consumers even beyond 2013
5. Your publishers can drive quality traffic for you all day every day, but if your
landing pages aren’t optimized, then your conversion rate will suffer. Make sure
that there’s visual consistency between your ads and landing pages, that your copy
resonates with your target audience and that you follow through on the promise of
your ad by making it clear what shoppers need to do next to get the special offer.
7. Streamline your checkout process to reduce the steps required to purchase a product.
To prevent shopping cart abandonment, list shipping charges early in the checkout
process and include thumbnail images of items next to their descriptions to provide
a visual reminder for customers returning to their carts from previous visits.
2. Publishers, also known as affiliates, spend time and money promoting your products
or services, so you need to make sure you provide effective creative to help them
sell your products. Effective creative has consistent brand messaging and a consistent
look and feel every place the consumer interacts with it in the buy or- try conversion
funnel, from the banner on a publisher’s site to your landing page to your shopping
cart or lead form. Effective creative also has a clear and highly visible call to
action and a compelling offer (see #3 left side).
8. Top-performing publishers drive the majority of your revenue and expect to be compensated
accordingly. So don’t let them down by offering the standard commission you give
to all your publishers. By offering special incentives that you tie to a specific
product or to a volume or time-based goal, you’re letting your best publishers know
that you’ll reward them for achieving the results you need.
6. Search publishers in the affiliate channel can complement your existing investment
in PPC by filling in the gaps in your current search strategy whether that is managed
through in-house program or through a search agency. These specialized publishers
are able to elevate your ranking on the search engine results page where you may
be outranked by your competition. In addition, if you’re not using paid and/or natural
search campaigns to test the effectiveness of your ad copy, you’re essentially just
guessing at what works.
9. Lack of communication with your publishers is the cause of many failed relationships.
Make it a priority to communicate frequently and clearly with your publishers using
the methods they prefer. Many publishers rely on email or instant messaging, but
there may be times when they’d appreciate it if you picked up the phone or visited
in person — this especially applies to your top revenue-producing publishers.
10. When was the last time you looked critically at your Web site? If it takes forever
to load, has confusing navigation or amateurish graphic design, then consumers are
likely to perceive your products and services negatively. Invest in a graphic designer
or user interaction designer (or a talented intern) who is skilled at presenting
information from a consumer’s point of view rather than from a corporate perspective.